Digital Hesitation: Why B2B companies aren’t reaching their full digital potential

The Technology & Services Industry Association (TSIA) is a leading research and advisory firm dedicated to helping technology companies achieve profitable growth. With extracts from his latest book, Digital Hesitation (for publication May 2022), Thomas Lah examines why most B2B companies are failing to reach the full potential of their digital transformation efforts and how we should expect that failure will play out across the industry. Thomas provides actionable insights on strategic issues like influencing the board of directors, as well as specific topics across the next generation of operating models.